Most sound designers...

Quoting Andy Farnell:

"worldly apprehension"

"Amongst the many good sound designers that I have met, they all turn out to be really quite well rounded smart people. They aren’t purely phenomenal, see the world not only through an artists gaze, but an informed, worldly apprehension. Sound is about going in to the world, what happens inside and outside things, its about deep knowledge about how things work and what does that mechanism mean to your emotions. I think the role of what a sound designer is becomes somebody who’s language is not about computers but understanding the mechanisms of sounds.[...] Deep knowledge of sound is what a sound designer has, even when they can’t express or vocalise it."

I didn't say this. It's what I strive to be.

Farnell makes the case for embracing procedural audio, not only on the basis that it can save time and money, but that it can untie the hands of the sound designers and let them focus creatively on the things that really matter. He also examines how a project's technical resources are split, which is not unlike how a project's financial resources get distributed. Thoroughly enjoyable interview.